I went into my local comic store with money to burn. I was yearning to throw cash on the counter and walk out with a bag full of comic book awesomeness. Instead, I spent only $6.50 because my local comic store has NO CLUE how to market themselves to me and must not want my money.
One of my favorite aspects of the holiday season is that I get to go on insane rants to my family and friends about the sick commercialism of American society. Throughout my lovely tirades, I preach about supporting local business andkeeping our money in our communities instead of corporate pockets. Since my actions match my words, I try and buy as much as I can from local businesses.
Today, I went to my local comic shop ready to buy craploads of graphic novels. They were having a sale for 20% off softcovers and 30% off hardcovers. I knew I could still find graphic novels cheaper online, but I was willing to pay a couple extra bucks to support my community. Upsettingly, in typical fashion, their huge graphic novel selection did not include titles marketed towards me.